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EVERGREEN Professional HypnotherapyStockton’s Small Business of the Year 2003-2004 6820 Pacific Ave., Ste. 2-B Stockton, CA 95207 (209)472-0722 Welcome to If you don’t already have our Six-Minute Quick Fix Self-hypnosis CD for Stress Reduction, read on to find out how you can receive one from us FREE! * * * One of the differences between psychotherapy and hypnotherapy is that in psychotherapy the client does most of the talking. With clinical hypnosis, after information is gathered during an interview most of the talking is done by the hypnotherapist. Similarly, in our newsletters readers are hearing from us, and we’d like to pull a switcheroo this time. We’d like to hear from you! Please take the time to read on, and to take part in a survey that appears below, so that we can use your feedback to “tweak” our services and better help our clients. But first:Back in the good old days…
Well, not that old… … when I began practicing hypnotherapy professionally, my fee was $50. A session lasted an hour because I applied only the basics. As I continued studying both hypnosis and psychology (eventually earning doctorate degrees in both), my style became more sophisticated. As my client base grew, Frank came on board first as business manager, mainly to make sure I was charging for my services -- since I was so jazzed about my clients’ results that I sometimes neglected to collect my fee! Over the years our fee increased incrementally as we provided longer sessions with first time clients, sent everyone home with paperwork and a prerecorded reinforcement CD, and moved to a better (more expensive) location and larger space in order to accommodate groups. It’s been 2 years since we’ve raised our fees, despite the fact that our expenditures have increased (along with everyone else’s in this economy!). Recently we’re hearing from callers “Wow, you’re cheap! I’ve called around and other people are charging $300-$400” we start to wonder if we’re doing ourselves an injustice. This explains the nature of our questions below.
Please cut and paste this list along with your responses inserted, and send to us by “reply” e-mail. Thanks!
5. If you are a weight management client, is monthly reinforcement something you would be interested in? (If not, why not? (a) Don’t want to take the time; (b) Don’t want to spend the money; (c) Don’t think it would be beneficial or (c) Don’t need the help, I’m doing fine. 6. Would you be interested in a group session for general stress reduction? If so, what would be a fair fee? 7. Do you think: (a) We should offer FREE monthly group reinforcement for all clients (8 people per group?) (b) Would you attend? 8. We give each client a reinforcement CD that reflects the issue that brought them in for help. Additionally, we sell CD’s for Stress, Memory/Concentration, Insomnia, Self-confidence, Healing, Procrastination, and so on. They are currently $14.95 each in the office or on our web site. In our classes we sell them for $10 each with a “buy three, get one free” offer. Do you think this pricing is reasonable, or outdated (since other similar material normally costs more)? 9. Some hypnotherapists actually charge much less than others. They usually practice part-time, with limited training, to supplement the income they earn at their “real” job. Do you think better qualifications, a full-time practice, and a business history of nearly 20 years is (a) more or (b) less important than the price, in choosing a hypnotherapist? 10. If you were going to suggest one change to improve our services, what would that be? If you’ve taken time to provide your input and you would like to receive our Six-Minute Quick Fix Self-hypnosis CD for Stress Reduction, please give us your name and mailing address. Thanks!
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